Enhancers is a technical partner of Fintech District. Guido Guaschino, Founder of Enhancers, explains: “We’ve always looked to Fintech District as a unique opportunity (of its kind in Italy) for fostering innovation in the fintech ecosystem, eventually leading to better services and experiences for people – which is basically Enhancers’ core value proposition”.
This agreement gives our community new services and special opportunities. Let’s find out more about it.
What Enhancers does
Enhancers is a full-cycle digital product factory at work since 2011 for generating innovation and digital transformation through design thinking, lean UX and Agile production models, applied with a hands-on attitude to industries ranging from finance to retail, automotive, FMCG and culture.
Its 40+ people team is built around full-stack professionals, both designers and coders, working together from the earliest stages of any project in order to seamlessly manage the entire digital product supply chain, from the research and understanding phases to the executive design and implementation, up to technological integration.
Community benefits from this collaboration
Enhancers and Fintech District created a special “MVP Fintech Pack” available for fintechs that are part of the community. This “pack” has been designed to provide subscribing companies with all they need to effectively and quickly move through the seeding, funding and market test stages.
Enhancers drives the startups through all phases of the product designing process, in order to nail the solution and map a set of key features that can be developed iteratively while validating the concept with real customers. The outcome is a complete, coding-ready digital product blueprint: concept, user experience, visual design, prototype, pitch deck presentation.
This partnership gives strength to the Fintech District and its service offering to startups. Enhancers has a proven track record in developing performing fintech solutions for its customers and we invite all of our members to have a look at its services!
Among several other fintech projects, Enhancers has designed buddybank, the first iOS-only conversational lifestyle bank built around an always-on concierge service, powered by UniCredit and quality checked directly by Apple. buddybank is among the 20 most popular apps in the Finance category in Italy and ranks towards the top by user ratings (4.7 stars out of 5).
Why is design important to a fintech?
The design has to serve human needs and human development, creating some kind of meaning around new technologies and tools, according to Guido Guaschino. Frameworks inspired by the Stanford-fueled start up development methodologies and human-centered design are key to lead the process.
In the constantly evolving fintech environment, it’s crucial for both established powerhouses and new ventures to embrace a model based on innovation and product-market fit, involving perfectly synced product and customer development strategies and business model validation through digital minimum viable products (MVPs).
There is no need to highlight how a seamless user experience (UX) and a intuitive user interface (UI) can make the difference, since – for instance – 32% of potential new customers drop a registration process within 5 seconds on average, and 46% of them give up the onboarding because of a poor interface.
- Are you a startup of the FD community interested in this opportunity? Contact us at info@fintechdistrict.com or visit this site
- Are you a fintech and you still haven’t joined the Fintech District? It’s time to do it, we are waiting for you.
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