Europass: interview with Paola Pacchiana

Europass is a digital marketing and mobile payment solutions company for Chinese tourists traveling in Italy. “We create official accounts on the main application used by the Chinese, WeChat. At the same time, for luxury brands of tourist attractions, hotels and restaurants, we deal with marketing profiles on the Alipay platform (Alibaba group)” explains Paola Pacchiana, business developer at Europass.

As far as the payment sector is concerned, Europass also offers the two main mobile payment solutions, namely WeChat Pay and Alipay, in one single integrated solution. The goal of this company is to allow a Chinese tourist, traveling in Europe, to find the same digital ecosystem he is used to when in his country.

Pacchiana points out that, in China, the digital ecosystem and mobile payment systems are much more evolved: “the situation there is very different from the European one. In China the two main mobile payment solutions have already replaced not only cash but also credit cards “.

Europass was born in France in 2016 but the Italian branch has been open a few months together with other branches located in other main European countries. There is also a branch in the United States and this company also works a lot in the United Arab Emirates, especially in Dubai. “Our pace of expansion is very high and – Pacchiana comments – we hope to continue the development in other European countries”.

In the coming months, after the WTM in London and the Salone dei Pagamenti, Pacchiana plans to take part in many workshops organized by various Italian regions, as buyers, to meet the different tourist attractions. In recent months, Europass has also joined the Fintech District community with two main objectives. “The first is to interact, collaborate and create partnerships with other startups – explains Pacchiana – the second is to exchange ideas and advice with other members on how to make our business evolve“.

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