What is the ideal strategy to get the most out of your investment? Each company has a different answer depending on the size and industry, as far as startups are concerned one answer can certainly be inbound marketing. Why? Because inbound marketing, unlike the old outbound, can bring more results and build solid foundations for the future in terms of a contact base and brand awareness.

Despite the potentially excellent results it can bring, inbound marketing is no magic: to make the most of this strategy you need skills and highly efficient tools. There are two suggestions:

1. rely on a partner with several years of experience in the field
2. choose an online platform that has constant updates so as to be always in line with market needs.

It is from these assumptions that the collaboration between Fintech and Delmonte is born: to combine experience and specialized knowledge with HubSpot, a leading all-in-one software in the inbound marketing sector.

Why choose Hubspot? Because, in addition to the completeness and number of its features, it boasts a series of economic advantages for startups.

Service onboarding

Onboarding is a complete package designed to help startups get the most out of Hubspot. Onboarding, in collaboration with Fintech+Delmonte, consists of three parts:

1. A setup phase of the platform,
2. The creation of a training plan for the staff,
3. On-the-job assistance for the entire duration of the contract.

HubSpot Sales Hub: features and advantages

HubSpot was born as a marketing software. Over the years, to meet the ever-changing needs of users, it has opened its doors to the Service Hub, part of the platform dedicated to customer relationship management. Among the main and most important tools for the life of a startup in this platform we can find:

• Conversations tool: here you have all of your communication channels (email inbox, live chat, form, messenger, and much more). What’s best about this tool is that it is integrated with HubSpot CRM so that you can access all contact’s information anytime you want during your conversation.
• NPS (Net Promoter Score): what are the chances that your current customer or contact will recommend your company to a friend or a colleague? The answer lies in the Net Promoter Score that you can get thanks to the HubSpot’s feedback & surveys tool.
• Knowledge Base: there are always plenty of questions regarding you business (the so-called FAQs). Instead of answering the same questions multiple times, why don’t you answer once for all? Thanks to HubSpot Service Hub it is possible to build a Knowledge Base: a new area in you website where you can upload, manage, edit and monitor questions and answers.
• Reporting tool. You can keep track of the results achieved through this reporting tool: ticket totals by source, ticket closed totals by rep, ticket totals over time, knowledge base article total views over time, customer loyalty score, feedback survey response comments, and more!

If we were able to intrigue you or, more simply, you would like more information about marketing onboarding with the Fintech + Delmonte team, please contact us -> stefania.barbato@fintechdistrict.com

Read the other episodes of the Hubspot special on Marketing and Sales

A startup is a reality with specific needs: on the one hand it needs to become known and win its share of the market, on the other hand it needs to create a base of contacts to work on when the initial sprint phase is over. In this path there is one main problem: the available budget not always allows to pursue all the business objectives.

You have to compromise: better awareness or better contacts? Inbound marketing, in this sense, turns out to be a cost-effective strategy that makes it possible to pursue both objectives simultaneously, even with reduced budgets. However, in order to make more profit from this kind of activity, it is necessary to build a growth path and use highly efficient tools.

It is from these assumptions that the collaboration between Fintech and Delmonte is born: to combine experience and specialized knowledge with HubSpot, a leading all-in-one software in the inbound marketing sector.

Why choose Hubspot? Because, in addition to the completeness and number of its features, it boasts a series of economic advantages for startups.

Sales onboarding

Onboarding is a complete package designed to help startups get the most out of Hubspot. Onboarding, in collaboration with Fintech District+Delmonte, consists of three parts:

1. A setup phase of the platform,
2. The creation of a training plan for the staff,
3. On-the-job assistance for the entire duration of the contract.

HubSpot Sales Hub: features and advantages

HubSpot was born as a marketing software. Over the years, to meet the ever-changing needs of users, it has opened its doors to the Sales Hub, part of the platform dedicated to the needs of the sales team and which facilitates Smarketing (i.e. the alignment between marketing team and sales team). Among the main and most important tools for the life of a startup we can find:

• Sales and deal pipeline creation tool: this tool helps you keep track of deals during the whole selling process. This way you can know at any time what the sales team is working on, what the lead closing rate is and what are the critical points to work on the most.
• Sales automation: once the sales pipeline is created, there are several ways to manage it. You can leave it manually managed, or create workflows to automate it. With this tool you can automatically assign owners to deals or create deals within your sales pipeline.
• Sequence: thanks to this tool it is possible to automate follow-up processes. In this way you do not run the risk of leaving a prospect in suspense or, even worse, forgetting about a new customer waiting for information.
• Quotes and e-sign: you can create and manage contracts directly within the HubSpot Sales Hub with quote tool and electronic signature.
• Reporting tool. You can keep track of the results achieved through this reporting tool: deal forecast, sales performance, number of calls, deal closed vs. goals, recent activity, and much more!

If we were able to intrigue you or, more simply, you would like more information about marketing onboarding with the Fintech + Delmonte team, please contact us: stefania.barbato@fintechdistrict.com

Read the other episodes of the Hubspot special on Marketing and Service

The objective of a startup that is being set up in this period is certainly to create a solid base of profiled and qualified contacts: a real and impactful resource for tomorrow’s business. There are different strategies and ways to achieve your current and future business goals, but one thing is certain: you can’t ignore digital marketing.

Compared to classic advertising – or outbound – for the same investment, inbound marketing can bring more results and build solid foundations for the future. In order to make more profit from this type of activity, it is necessary to build a growth path and use highly efficient tools.

It is from these assumptions that the collaboration between Fintech and Delmonte is born: to combine experience and specialized knowledge with HubSpot, a leading all-in-one software in the inbound marketing sector.

Why choose Hubspot? Because, in addition to the completeness and number of its features, it boasts a series of economic advantages for startups.

Marketing onboarding

Onboarding is a complete package designed to help startups get the most out of Hubspot. Onboarding, in collaboration with Fintech+Delmonte, consists of three parts:

1. A setup phase of the platform,
2. The creation of a training plan for the staff,
3. On-the-job assistance for the entire duration of the contract.

HubSpot Marketing Hub: features and advantages

HubSpot’s core is, without a shadow of a doubt, the Marketing Hub: a portal that allows you to manage all operations related to the lead generation from a single platform. Among the main and most important tools for the life of a startup we can find:

• Form creation tool. The possibility to create conversion forms for data collection and subsequent contact profiling. These can be customized from the point of view of not only the required information but also the design. In addition, you can use these forms on sites built with any type of CMS;
• Social media management tool. Here you can schedule posts on corporate social accounts on Facebook, Instagram, LinkedIn, and Twitter. You can also monitor the interactions with your posts;
• Lead scoring tool. This score allows you to assess the proximity of a prospect at the time of purchase and his interest in your brand/company;
• Contact lists management tool. Here you can create static and dynamic lists to segment your contacts according to the actions performed on the site, the characteristics traced within the CRM and the interactions with your brand;
• Workflow tool. Here you can create and keep track of all the workflows you need to manage your contacts or to automate a series of emails or, generally speaking, communications. Think about it: when a contact reaches a high score, you can automatically pass it to the sales team and setting up a task such as “Contact new prospect”. Pretty impressive, isn’t it?
• Reporting tool. You can keep track of the results achieved through this reporting tool: site performance, emails, CTAs, forms, and much more.

If we were able to intrigue you or, more simply, you would like more information about marketing onboarding with the Fintech + Delmonte team, contact us by writing to stefania.barbato@fintechdistrict.com

Read the other episodes of the Hubspot special on Sales and Service

Fintech District and Delmonte join forces to create a special service available to all startups in the fintech community. We asked Michele Albertini, Business Development Manager at Delmonte, to explain how the project was developed and what it is made up of.

What are your inbound activities, in particular those related to Hubspot?

Del Monte is a Digital Marketing Agency, HubSpot Platinum Partner. Our activity can be summed up in a few words: we design and implement Sales & Marketing data-driven projects. To achieve the desired results and to work in this direction, we select the best technologies available on the market. As for Inbound Marketing projects, we have chosen the worldwide leading platform: HubSpot. An Inbound Marketing project for startups is fundamental in a strategic vision where the goal is either the acquisition of a customer base or the creation of a profiled and qualified community. Inbound marketing allows creating, over time, solid and lasting relationships that represent a fundamental asset for the company. As Hubspot points out “Inbound it’s a method to attracting, engaging, and delighting people that provides value, and builds trust”. HubSpot was created with the aim of providing an enabling technological solution to Inbound Marketing projects. HubSpot’s all-in-one marketing, sales, and service platform is built to help you implement inbound and grow better. It’s all powered by the same database, so everyone in your organization — Marketing, Sales & Services — is working off the same system of record. This allows for a smoother handoff between Marketing, Sales & Services, and a more delightful experience for your customers.

What is the partnership with the Fintech District?

Thanks to our experience in numerous inbound marketing projects, also for young startups, we decided to create together with Fintech District a package of onboarding services for the three HubSpot Hubs: Marketing, Sales and Service.

Who needs it and why?

Onboarding is a complete package that allows Startups to use the platform in a short time bringing concrete results. Onboarding is made up of three parts:

1. A setup phase of the platform,
2. The creation of a training plan for the staff,
3. On-the-job assistance for the entire duration of the contract.

The platform is rich in features, and the risk of “getting lost” or not getting the most out of it is pretty high. In this sense, we can talk to startups, understand their needs and bring our best practices to achieve tangible results in a short period of time.

If we were able to intrigue you or, more simply, you would like more information about HubSpot onboarding with the Fintech District+ Delmonte team, contact us stefania.barbato@fintechdistrict.com

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