What is the ideal strategy to get the most out of your investment? Each company has a different answer depending on the size and industry, as far as startups are concerned one answer can certainly be inbound marketing. Why? Because inbound marketing, unlike the old outbound, can bring more results and build solid foundations for the future in terms of a contact base and brand awareness.

Despite the potentially excellent results it can bring, inbound marketing is no magic: to make the most of this strategy you need skills and highly efficient tools. There are two suggestions:

1. rely on a partner with several years of experience in the field
2. choose an online platform that has constant updates so as to be always in line with market needs.

It is from these assumptions that the collaboration between Fintech and Delmonte is born: to combine experience and specialized knowledge with HubSpot, a leading all-in-one software in the inbound marketing sector.

Why choose Hubspot? Because, in addition to the completeness and number of its features, it boasts a series of economic advantages for startups.

Service onboarding

Onboarding is a complete package designed to help startups get the most out of Hubspot. Onboarding, in collaboration with Fintech+Delmonte, consists of three parts:

1. A setup phase of the platform,
2. The creation of a training plan for the staff,
3. On-the-job assistance for the entire duration of the contract.

HubSpot Sales Hub: features and advantages

HubSpot was born as a marketing software. Over the years, to meet the ever-changing needs of users, it has opened its doors to the Service Hub, part of the platform dedicated to customer relationship management. Among the main and most important tools for the life of a startup in this platform we can find:

• Conversations tool: here you have all of your communication channels (email inbox, live chat, form, messenger, and much more). What’s best about this tool is that it is integrated with HubSpot CRM so that you can access all contact’s information anytime you want during your conversation.
• NPS (Net Promoter Score): what are the chances that your current customer or contact will recommend your company to a friend or a colleague? The answer lies in the Net Promoter Score that you can get thanks to the HubSpot’s feedback & surveys tool.
• Knowledge Base: there are always plenty of questions regarding you business (the so-called FAQs). Instead of answering the same questions multiple times, why don’t you answer once for all? Thanks to HubSpot Service Hub it is possible to build a Knowledge Base: a new area in you website where you can upload, manage, edit and monitor questions and answers.
• Reporting tool. You can keep track of the results achieved through this reporting tool: ticket totals by source, ticket closed totals by rep, ticket totals over time, knowledge base article total views over time, customer loyalty score, feedback survey response comments, and more!

If we were able to intrigue you or, more simply, you would like more information about marketing onboarding with the Fintech + Delmonte team, please contact us -> stefania.barbato@fintechdistrict.com

Read the other episodes of the Hubspot special on Marketing and Sales

Enhancers is a technical partner of Fintech District. Guido Guaschino, Founder of Enhancers, explains: “We’ve always looked to Fintech District as a unique opportunity (of its kind in Italy) for fostering innovation in the fintech ecosystem, eventually leading to better services and experiences for people – which is basically Enhancers’ core value proposition”.

This agreement gives our community new services and special opportunities. Let’s find out more about it.

What Enhancers does

Enhancers is a full-cycle digital product factory at work since 2011 for generating innovation and digital transformation through design thinking, lean UX and Agile production models, applied with a hands-on attitude to industries ranging from finance to retail, automotive, FMCG and culture.

Its 40+ people team is built around full-stack professionals, both designers and coders, working together from the earliest stages of any project in order to seamlessly manage the entire digital product supply chain, from the research and understanding phases to the executive design and implementation, up to technological integration.

Community benefits from this collaboration

Enhancers and Fintech District created a special “MVP Fintech Pack” available for fintechs that are part of the community. This “pack” has been designed to provide subscribing companies with all they need to effectively and quickly move through the seeding, funding and market test stages.

Enhancers drives the startups through all phases of the product designing process, in order to nail the solution and map a set of key features that can be developed iteratively while validating the concept with real customers. The outcome is a complete, coding-ready digital product blueprint: concept, user experience, visual design, prototype, pitch deck presentation.

This partnership gives strength to the Fintech District and its service offering to startups. Enhancers has a proven track record in developing performing fintech solutions for its customers and we invite all of our members to have a look at its services!

Among several other fintech projects, Enhancers has designed buddybank, the first iOS-only conversational lifestyle bank built around an always-on concierge service, powered by UniCredit and quality checked directly by Apple. buddybank is among the 20 most popular apps in the Finance category in Italy and ranks towards the top by user ratings (4.7 stars out of 5).

Why is design important to a fintech?

The design has to serve human needs and human development, creating some kind of meaning around new technologies and tools, according to Guido Guaschino. Frameworks inspired by the Stanford-fueled start up development methodologies and human-centered design are key to lead the process.

In the constantly evolving fintech environment, it’s crucial for both established powerhouses and new ventures to embrace a model based on innovation and product-market fit, involving perfectly synced product and customer development strategies and business model validation through digital minimum viable products (MVPs).

There is no need to highlight how a seamless user experience (UX) and a intuitive user interface (UI) can make the difference, since – for instance – 32% of potential new customers drop a registration process within 5 seconds on average, and 46% of them give up the onboarding because of a poor interface.

• Are you a startup of the FD community interested in this opportunity? Contact us at info@fintechdistrict.com or visit this site
• Are you a fintech and you still haven’t joined the Fintech District? It’s time to do it, we are waiting for you.

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